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A two-year Master of Design course in Product Design and Service Design is designed to develop an academic rigour based on experiential learning. Based on the idea of Form Follows Function, emphasis is given to design functional interaction in both product and services. Students are encouraged to experience the functional prototypes based on acquired knowledge.
Most of the subjects are evolved around these above two areas.
Students will complete total 80 credits in four semesters. Every semester, they will complete 20 credits each.
Students will have to choose a few subjects from a set of subjects to complete 20 credits in each semester.
In the First Semester, there will be common subjects for all the students of Master of Design. It will be an opportunity to understand the scope of different design disciplines and then take a decision to choose one.
In the Second Semester, most of the subjects will have Product based output. Students are encouraged to work with engineering products to realise the most of the experiential learning through application of humanities and technology.
In the Third Semester, most of the subjects revolve around systemic concept, as problems in human life are becoming complex and the intervention of design does not restrict itself only within a single object domain, but enters into techno-social systems domain. Service based concept is one of the commercial output of systemic concept, where systems continuously collaborates between product at micro level and service at macro level to validate the essentiality of the relationship between the two.
In the Fourth Semester, i.e. Final Semester, there will be final project.
The Four-Semester Course
First Semester
Design Science Foundation
8 Credits
Design Science Foundation is offered as a common subject for all the new entrants and helps the students to understand the essence of design and the role of a designer in a contextual enquiry. The lecture and practice-based design work conducted in this subject, is broader in scope and more integrated in approach. The different professional backgrounds that the students bring to the discussions and design explorations enables all students to recognize and work in interdisciplinary ways. During the process of learning, the students are expected to realise their capacity and position themselves in the decision-making process to select any one subject area between product design or communication design for further professional study.
History of Art, Design and Technology
4 Credits
History of Art, Design and Technology provides a critical overview on evolution of human life as a pattern of art, and impact of design on evolving material culture in different art forms at various regional markets with the support of trade and economic production system. The subject explores a detailed history of various art forms, objects and environments those reflected the changing socio-economic patterns according to the timeline. Students are expected to study a case, based on historical perspectives. It enables the students to analyse past movements to inform contemporary practices, leading to fostering critical thinking and visual literacy.
Design Management, Innovation and
Entrepreneurship
4 Credits
The objective of Design Management, Innovation and Entrepreneurship is to help the students to bridge the gap between creativity and business strategy. It guides the students to manage different professional teams through role playing game, to innovate marketable design solutions through strategic thinking, brand management, management of design processes and communication strategy.
Computational Design and Basic AI
4 Credits
The subject offers an opportunity to initiate a dialogue between intuition and technology, creativity and computation. Various software in this subject may help the students not only build the model of a design concept, but a responsive system, an entity of a set of rules that adapts and evolves with each parameter one can adjust. Students can collaborate with technology and test variations, analyse performance and refine outputs through iterative loops. The subject creates an opportunity to extend till Extended Reality also.
Second Semester
Product Design Research Methods
4 Credits
The objective of the subject to equip the students with different types of research methods not only to enquire about the characteristics of object but also how to make that object in a context. This subject can help the students to decide how and when to deploy the methods effectively.
Product Semantics
4 Credits
The subject makes the students review the history of semantic concerns in design and learn the axiomatic relationships between human-centred design methods and cultural meanings.
Applied Ergonomics
4 Credits
The subject shows the importance of ergonomics in human-centred design. It helps the students to learn different methods of measuring the human physical and cognitive capabilities of human performance fit for different types of daily life works and take decision about the applicability and appropriateness of those measured data in a case study.
Product Function and Innovation
4 Credits
The objective of the subject is to design of product function sensitive to product-user interaction. The subject helps the students to identify the requirements in the user-product interaction and demonstrate the specific pattern of mechanical functions to deliver in the physical medium.
Materials and Manufacturing
4 Credits
The subject intends to explore and apply the knowledge of materials and manufacturing techniques for production of a specific product form in detail. Students can experience the effectiveness of characters and properties of different materials through workshop manufacturing techniques.
Product Design Project
4 Credits
The aim of the subject is to learn the total process of product design starting from problem identification to conceptualization and validation of final concept through different evaluation techniques for target user groups. This process of design consists of many methods applicable at different segments of the product design process. Students can apply this process while designing any product in future.
Third Semester
Summer Internship
2 Credits
The aim of the subject is to make the students familiarise with the industrial processes of professional practices as well as being accustomed to professional communication with clients.
Consumer Experience Research and Service Branding
2 Credits
The subject helps the students to study the research methods to explore the possible experiences, the target users are looking for in consumption and production activities of service process and design the brand communication to connect to the target user groups.
Product Systems and Architecture
4 Credits
The subject helps the students to study the mechanical packaging and composition of the parts of the interior systems of a product as per user-product interaction and to analyse the usability aspects for maintenance design and repairability from human-centred design point of view.
Speculative Design and Application of Artificial Intelligence
4 Credits
The subject helps the students to learn various predictive methods to visualize the future consumption scenario. The students will be involved in experimental study and discussion, debate about the kind of future people may adapt or reject. The subject informs about application of Artificial Intelligence as a methodology for prediction.
Human-activity Systems Integration
4 Credits
The subject informs the students about the growing complexity of problems due to interconnectedness of societies at macro level and the need to introduce systemic concept to connect those macro level problems to micro level daily life human activities. It helps the students to study the difference between natural systems and a group of human activities associated with each other for a purpose, considered as human-activity systems. It also helps the students to understand the rights of an observer to choose to view a set of human activities as a system for a purpose, if he wishes to do so (like second order cybernetic). The subject informs the students about various theoretical construct to build the systemic model for problematique situations.
Phygital Systems
4 Credits
The objective of the subject is to study the necessary emergence of integrating physical environment based human activities with digital convenience. Students will work both on physical environment design based on macro-ergonomic data and rational usage of digital systems like IoT, AI/ML, cloud-based workflows, and data-driven design. Students can study the change in behaviour of users through prototype experience of phygital systems.
Service Design Methods
4 Credits
The objective of the subject is to make the students understand the complexity of problems in consumption and production system and essence of service as a design solution to the problems. The design methods of service will be introduced to derive the detailing of human activities as part of service. At the end, the service/s will be standardised and detail blue print of service activities will be created.
Fourth Semester
Final Design Project
18 Credits
The objective of the subject is to study different situational contexts of daily life and analyse the complexity of a problem for deriving a design brief. Students can apply their knowledge from previously learned subjects and create viable solution/s with functional prototype/s through various design methods. At the end, they can validate the prototype.
Students may collaborate with industries to conduct their final design project. In that case, if required, they may stay out of campus to complete their project.
Design Seminar and Report Writing
2 Credits
The objective of the subject is to learn and write the report for design project. Different types of referencing systems will be adopted in writing. At the end the students will present the report in the form of seminar.
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