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A two-year Master of Design course in Communication Design is designed to develop an academic rigour based on experiential learning. The course covers two major areas, Graphic Design and Animation Design. Most of the subjects are evolved around these above two areas.
Students will complete total 80 credits in four semesters. Every semester, they will complete 20 credits each.
Students will have to choose a few subjects from a set of subjects to complete 20 credits in each semester.
In the First Semester, there will be common subjects for all the students of Master of Design. It will be an opportunity to understand the scope of different design disciplines and then take a decision to choose a design discipline.
In the Second Semester, most of the subjects will have Graphic work based output.
In the Third Semester, students will concentrate on Animation Design.
In the Fourth Semester, i.e. Final Semester, there will be final project.
The Four-Semester Course
First Semester
Design Science Foundation
8 Credits
Design Science Foundation is offered as a common subject for all the new entrants and helps the students to understand the essence of design and the role of a designer in a contextual enquiry. The lecture and practice-based design work conducted in this subject, is broader in scope and more integrated in approach. The different professional backgrounds that the students bring to the discussions and design explorations enables all students to recognize and work in interdisciplinary ways. During the process of learning, the students are expected to realise their capacity and position themselves in the decision-making process to select any one subject area between product design or communication design for further professional study.
History of Art, Design and Technology
4 Credits
History of Art, Design and Technology provides a critical overview on evolution of human life as a pattern of art, and impact of design on evolving material culture in different art forms at various regional markets with the support of trade and economic production system. The subject explores a detailed history of various art forms, objects and environments those reflected the changing socio-economic patterns according to the timeline. Students are expected to study a case, based on historical perspectives. It enables the students to analyse past movements to inform contemporary practices, leading to fostering critical thinking and visual literacy.
Design Management, Innovation and Entrepreneurship
4 Credits
The objective of Design Management, Innovation and Entrepreneurship is to help the students to bridge the gap between creativity and business strategy. It guides the students to manage different professional teams through role playing game, to innovate marketable design solutions through strategic thinking, brand management, management of design processes and communication strategy.
Computational Design and Basic AI
4 Credits
The subject offers an opportunity to initiate a dialogue between intuition and technology, creativity and computation. Various software in this subject may help the students not only build the model of a design concept, but a responsive system, an entity of a set of rules that adapts and evolves with each parameter one can adjust. Students can collaborate with technology and test variations, analyse performance and refine outputs through iterative loops. The subject creates an opportunity to extend till Extended Reality also.
Second Semester
Communication Theory and Visual Research
Methodology
4 Credits
The objective of this subject is to provide a brief account of various communication theories for social communication and some of the ways in which social scientists can incorporate visual images into their research, together with a discussion of why they might wish to. The emphasis is very much on the use of visual materials as one among several research methods that may be employed by a researcher during the course of an investigation.
Visual Graphics
4 Credits
The objective of the subject is to understand the theoretical concepts of graphical composition and learn the practice of graphic design with theoretical background and specific software skills to communicate design ideas. The subject equips students with technical knowledge, production skills, material awareness, and industry standards necessary for designing effective printed communication.
Information Design
4 Credits
In this subject, students learn to transform complex data and content into accessible, meaningful, and intuitive visual formats such as maps, diagrams, charts, wayfinding systems, and infographics. The course develops analytical thinking, visual structuring skills, and clarity in communication through data-driven design.
User Interaction and User Experience
4 Credits
The objective of the subject is to focus on the study of experience any user likes to gain while using virtual or print based media and accordingly to design the various elements and aspects of the content to offer that particular experience. Design of elements of the content i.e. User Interaction is a subset of the User Experience.
Web based Development
4 Credits
In this subject, students learn to transform complex data and content into accessible, meaningful, and intuitive visual formats such as maps, diagrams, charts, wayfinding systems, and infographics. The course develops analytical thinking, visual structuring skills, and clarity in communication through data-driven design.
Visual Design Project
4 Credits
The aim of the subject is to learn the total process of visual design starting from problem identification to conceptualization and validation of final concept through different evaluation techniques for target user groups. This process of design consists of many methods applicable at different segments of the visual design process. Students can apply this process while designing any virtual or print media in future.
Third Semester
Summer Internship
2 Credits
The aim of the subject is to make the students familiarise with the industrial processes of professional practices as well as being accustomed to professional communication with clients.
Consumer Experience Research and Service Branding
2 Credits
The subject helps the students to study the research methods to explore the possible experiences, the target users are looking for in consumption and production activities of service process and design the brand communication to connect to the target user groups.
Social Analysis in Design
4 Credits
The objective of this subject is to introduce the students to the relationship of design with social, cultural and political contexts. To develop the ability to critically analyze societal structures and their influence on design and design’s impact on society. To foster sensitivity toward diverse user groups. To enable students to integrate social insights into meaningful and responsible design solutions
Visual Narratives
4 Credits
The objective of this subject is to develop students’ ability to construct compelling stories through visual media. The course focuses on narrative structure, sequencing, symbolism, character development, and visual language across formats such as illustration, comics, photography, film, animation, and digital platforms. Students learn to translate ideas, emotions, and concepts into coherent visual storytelling systems that communicate effectively to diverse audiences.
Motion Graphics
4 Credits
The objective of this subject is to focus on animating graphic design elements, text, and shapes to communicate information, commonly used in business explainers and User interaction.
Pre-production in Animation/ Videography
4 Credits
The objective of pre-production in animation or videography is to focus on essential planning phase before actual animation begins, encompassing script writing, story boarding, character design and voice recording.
Post-production in Animation/ Videography
4 Credits
The objective of post-production in animation or videography is to learn the assembly of rendered animation, audio and visual effects.
Fourth Semester
Final Design Project
18 Credits
The objective of the subject is to study different situational contexts of daily life and analyse the complexity of a problem for deriving a design brief. Students can apply their knowledge from previously learned subjects and create viable solution/s with functional prototype/s through various design methods. At the end, they can validate the prototype.
Students may collaborate with industries to conduct their final design project. In that case, if required, they may stay out of campus to complete their project.
Design Seminar and Report Writing
2 Credits
The objective of the subject is to learn and write the report for design project. Different types of referencing systems will be adopted in writing. At the end the students will present the report in the form of seminar.
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